Key Takeaways:
- Advanced analytics toolsets like Positional can significantly boost content team productivity by accelerating content channel scaling and driving more web traffic.
- Location-based analytics, topic research, and SEO strategy development are some of the distinguishing features of the Positional toolset
- No need for individual training, the Positional team provides comprehensive education and support to their members.
- Positional is poised for significant growth in the analytics industry as businesses increasingly recognize the value of data-driven content strategies.
In an increasingly data-driven world, high-quality, engaging content remains a key factor determining the success of an online platform. This is where Positional comes in, an analytics startup designed to propel content teams to reach their productivity potential. Based in Charleston, South Carolina, Positional operates at the intersection of analytics, content creation, productivity tools, and SEO, providing innovative solutions that allow content teams to scale their channels faster and drive more organic internet traffic.
Positional was developed through a decade of experience in content channel development and scaling in highly competitive verticals such as insurance, personal loans, and B2B SaaS. Founders Matt Lenhard and Nate Matherson envisioned a toolset that could streamline this process and provide tangible results quickly. The outcome is an advanced analytics solution tailored to boost content team’s productivity.
What differentiates Positional from other such startups is its unique approach to content team productivity. The toolset offers location-based analytics, empowering content teams to tailor content strategy around specific geographical areas for maximum engagement. Additionally, Positional’s search-based insights enable content teams to identify and home in on hot topics and trending narratives, increasing the relevance of their content and driving more organic web traffic.
Moreover, Positional’s focus on SEO boosts the visibility of content output of its users. With the help of analytics and machine learning, the toolset enables the creation of effective SEO strategies. Also noteworthy is Positional’s commitment to comprehensive support and education for their users, essentially requiring little to no additional training time for content teams.
With the accelerating rate of digital transformation, the future appears bright for Positional. As businesses continue to transition online, the demand for advanced analytics solutions will increase considerably. The company is well-positioned to capitalize on this trend, given the unique advantages their toolset offers.
Positional embodies the future of the analytics industry, where bridging the gap between data and content creation yields a competitive advantage. Want to learn more about this game-changing startup? Visit their website, follow them on Twitter, or connect on LinkedIn.
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