In this digital era, corporate visibility and marketing data analysis stand as crucial elements for businesses aiming to scale high. With social networks emerging as dominant hubs for brand promotions, utilising employees as brand ambassadors has the potential to drive significant visibility. This article will showcase BeAmbassador, a startup that has created a SaaS B2B platform to make this possible. It aims to investigate the question – Can Employee Branding Drive Corporate Visibility and Segmentable Marketing Data?
Key Takeaways
- BeAmbassador is a SaaS B2B platform that turns employees into brand ambassadors on social networks.
- It allows the creation and management of brand ambassador networks to diffuse any corporate content through employee´s social networks.
- Aside from increased visibility, BeAmbassador generates an abundance of data for analysis leading to measurable results.
- BeAmbassador could be the future for an effective Employee Branding policy.
BeAmbassador: A Game Changer in Employee Branding
Based in Madrid, Spain, BeAmbassador is an innovative startup that has harnessed the power of employee-generated content to boost corporate visibility. The startup has developed a SaaS B2B platform that transforms a company’s employees into brand ambassadors on social media, thereby making it a one-stop-shop for all Brand Marketing, Digital Marketing, Human Resources, and Personal Branding needs.
With BeAmbassador, corporations can leverage the hundreds or thousands of contacts in their employees’ social networks to reach hundreds of thousands more. BeAmbassador’s platform ensures all content shared to employees’ networks is perfectly segmented and organized. Moreover, the startup’s platform can serve as a powerful communication tool for the company internally.
Future Prospects and Conclusions
With its unique proposition, BeAmbassador stands poised for growth. The startup differentiates itself by not only facilitating enhanced visibility on social networks but also generating an abundance of data for the company to analyze. The measurable results that organizations can obtain through BeAmbassador’s services provide a forward feedback mechanism enhancing their overall marketing strategy.
Changing the way corporations approach their marketing strategy by leveraging their own employees, BeAmbassador could be the future of Employee Branding. Its unique model is set to change how corporations perceive their employees in terms of their marketing capital, positioning them as brand ambassadors. Know more about BeAmbassador on their website here. You can also follow their social media handles on Twitter, Facebook and LinkedIn.
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