Key Takeaways:
- Wildlense is pioneering the integration of conservation with adventure tourism, creating an innovative business model.
- The startup offers unique and engaging experiences by taking travellers deeper into India’s rich wildlife.
- Wildlense’s e-commerce platform provides easy booking and a selection of comfort and style gear for adventurers.
- The company’s mission, ‘Conservation with Tourism’ highlights their dedication to sustainability and wildlife preservation.
In an era where human impact on the environment has become a mammoth concern, the intersection of adventure tourism and conservation has never been timelier. Nestled in the heart of Kanpur, Uttar Pradesh, India, the start-up Wildlense is breaking new ground in this paradoxical confluence of industries. The founders of Wildlense understand the need to preserve natural habitats while also promoting eco-friendly tourism.
The company offers a unique and riveting exploration of Indian wildlife and nature. Using the lure of adventure and thrill, they take travellers into the heart of the wilderness, capitalizing on the demand for unique, eco-conscious travel experiences. In the process, they aim to promote wildlife conservation and the preservation of India’s extraordinary biodiversity.
What sets Wildlense apart is their ingenious synthesis of the hospitality and e-commerce industry. Their booking platform is easy and user-friendly, providing not only expedition services but also comfort and style gear especially designed for excursions. This includes voyage bags, organizers, stylish clothing line and unique collections of gears & accessories. This integration of e-commerce into the tourism industry is an innovation that not only enhances the user experience but also boosts their market reach.
The company leverages local knowledge and talent, their tour guides and safari experts are laden with interesting forest facts and real life encounter stories of the jungle. It is their focus on authentic, thrilling, yet responsible tourism that truly sets Wildlense apart.
The future for Wildlense is centered on their mission of ‘Conservation with Tourism’. They are proving that adventure falls hand in hand with preservation and can be a force for good when done right. By building the bridge between tourism and conservation, they challenge the traditional assumption that tourism is inherently destructive to wildlife.
The adventure tourism industry as a whole, stands to learn a great deal from their novel approach. By investing in sustainable, eco-conscious adventures, companies like Wildlense are redefining travel and tourism for the better. For more, visit their website, check out their Twitter or visit their Facebook page.
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