Key takeaways:
- Tappable is a SaaS startup offering web-based Instagram-style stories.
- The platform enables publishers and marketers to create, publish, and distribute content globally across the web.
- Tappable stories are findable, shareable and linkable, breaking the confinement of story formats to social media.
- With a priority ranking on Google, stories are instantly delivered to smartphones around the world.
Introduction:
Imagine if the captivating Instagram-style stories we love on social media had the limitless reach of the web? The Belgium-based startup, Tappable is turning this into a reality. Changing the face of digital marketing, Tappable has developed a unique software that allows publishers and marketers to create web-based stories just like the ones we are so accustomed to seeing on social media platforms like Instagram. They’re taking the story format out of its social media confinement and placing it into the vast expanse of the open web. In effect, they are giving these stories more visibility and a broader audience.
Story formats, particularly famous on Instagram, hit the digital world like a tornado. However, its massive potential seemed limited to the boundaries of social apps. This is where Tappable steps in, bridging the gap between the story-driven content of social media and the boundless reach of the web. It’s a simple yet significant innovation that has the potential to transform how we consume digital content.
The Differential:
Tappable essentially does what its name suggests – it harnesses the popular and engaging ‘tap’ format of social media story consumption and applies it to the broad scope of the world wide web. Unlike other SaaS applications that are limited within the walls of social media, Tappable breaks these walls and makes your stories linkable, shareable, and findable on the open web. The process is seamless – no coding required by the user to leverage this platform.
One of the standout features of Tappable is its priority ranking on Google. This ensures that your Tappable stories are at the top of the search results, reaching a global audience on every size of smartphone with instant deliveries. Tappable isn’t just about innovative technology, it’s about meeting the audiences where they are – on their mobile devices, consuming bite-sized yet engaging content.
The Future:
As we delve deeper into the digital era, the demand for user-friendly, engaging, and easily accessible content formats is on the rise. Tappable is at the forefront of this transition, fashioning a future where anybody can create a story, publish it onto the web, and share it everywhere. By enabling stories beyond social media, Tappable could drastically reshape content marketing strategies, offering a new way to engage with audiences.
If you’re interested in learning more about how Tappable can help revolutionize your digital marketing strategy, visit their website. You can also follow them on their social media platforms: Twitter, Facebook and LinkedIn. Stay tuned to see how this innovative startup continues to shape the future of digital marketing!
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