Can Digital Transformation Revamp Museums and Cultural Institutions’ Communications?

Key Takeaways

• Museovation advocates for digital transformation in the museum and cultural institution sectors.
• The startup offers a range of services including communications strategy support, digital mediation project management and team training.
• Museovation is based in Paris and also provides consulting services for other cultural startups.
• The digital revolution in cultural institutions is crucial to effective communication and audience engagement.

Museovation, a Paris-based startup, is harnessing the power of digital transformation to revolutionize museums and cultural institutions’ communication strategies.

Museovation identifies avenues of communication and engagement that are often overlooked in the cultural heritage sector, providing support for these institutions’ digital strategy, project management, and team training. The case of Museovation underlies the question – Can digital transformation revamp museums and cultural institutions’ communication?

Museovation stands out from other consulting firms in how it applies the power of digital transformation specifically to the cultural heritage sector. Their team, led by founders Alice Wolfgang and Jean-Paul Frenay, understands the unique challenges and opportunities that museums and cultural institutions face. They do not only focus on bringing innovative digital solutions, but also on training the institutions’ teams implementing these solutions – ensuring a sustainable impact. The firm also supports cultural startups with their marketing and commercial development, providing a comprehensive range of services tailored to the needs of the cultural sector.

Moreover, Museovation’s focus is on enhancing communication infrastructure, an area often overlooked but vital to the cultural heritage sector. This includes improving digital marketing and information technology systems and optimizing management information systems for better overall performance and audience reach.

Looking ahead, Museovation emerges as a vanguard in the digital transformation of cultural institutions. The company is well-placed to leverage its expertise in communication strategy and digital consulting to drive improvement across the cultural heritage sector. This could pave the way for a more connected, engaged and enriched cultural landscape, directly benefiting both the institutions and their audiences.

Learn more about Museovation and their forward-thinking approach via their website, Twitter, Facebook and LinkedIn.