Startup Showcase: THE CENTER – Revolutionizing Beauty Brands Under One Roof

Welcome to another exciting edition of, where we unveil the latest innovations and success stories from the world of startups. In this edition, we’re thrilled to present an exclusive showcase of THE CENTER, the avant-garde beauty multi-brand platform that’s redefining the beauty landscape. With a visionary approach and a focus on empowering beauty and wellness brands, THE CENTER is taking the industry by storm.

A Beacon for Beauty Brands

In a realm where beauty is a canvas for creativity, expression, and confidence, THE CENTER emerges as a powerful catalyst for innovation. Born in the vibrant heart of West Hollywood, California, this visionary startup is not just a brand; it’s a hub where beauty and wellness brands converge to form an intricate tapestry of self-care and authenticity.

Empowering Growth, Igniting Transformation

Founded in 2019 by the luminary of the beauty industry, Ben Bennett, THE CENTER is a testament to his passion for nurturing beauty and wellness brands to reach their full potential. The startup has captured the essence of empowerment, dedicating its efforts to developing brands that transcend trends and make a lasting impact. With a focus on building bridges between established leaders and rising stars, THE CENTER is creating an ecosystem where innovation flourishes and authenticity reigns.

A $15 Million Leap Towards Progress

In an exhilarating turn of events, THE CENTER has proudly announced a $15 million minority investment from Prelude Growth Partners, a prestigious private equity firm renowned for propelling high-potential consumer brands to stratospheric heights. This landmark investment serves as a testament to the trust and belief in THE CENTER’s vision and its ability to revolutionize the beauty industry.

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Nurturing Brands, One Platform at a Time

At the heart of THE CENTER’s mission are the brands it nurtures and propels. With a focus on authenticity and innovation, Naturium, MAKE Beauty, and Phlur stand as shining examples of what can be achieved when passion meets purpose. These in-house brands represent the cornerstone of THE CENTER’s commitment to reshaping the beauty narrative.

In an industry that often thrives on fleeting trends, Naturium stands firm with a commitment to clean beauty, offering products that harmonize nature and science. MAKE Beauty ignites creativity with its bold and diverse range of products, embracing every individual’s unique style. And then there’s Phlur, a fragrance brand that crafts stories through scents, transforming the way we experience perfumery.

Embrace the Future of Beauty with THE CENTER

As we conclude this captivating showcase of THE CENTER, we invite you to explore its profound impact on the beauty and wellness arena. This startup is more than just a platform; it’s a movement that empowers brands to tell their stories, embrace authenticity, and spark genuine connections. With a $15 million investment and a vision that resonates deeply, THE CENTER is poised to redefine beauty for generations to come.


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Startup Bubble News

Startup Bubble News highlights the latest trends, funding rounds, acquisitions, and emerging technologies in the startup ecosystem. Focusing on innovative ventures, it provides insight into disruptive businesses and growth opportunities, offering essential updates for entrepreneurs and investors alike.

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