Startup Showcase: V-HOLA Revolutionizes Automotive EMR Reduction

Unlocking a Safer and Healthier Ride with Innovative Power Management

Welcome to, your go-to source for discovering groundbreaking startups that are shaping the future. In this edition of our Startup Showcase, we’re excited to present V-HOLA, an automotive trailblazer headquartered in Tel Aviv, Israel. V-HOLA is on a mission to transform the driving experience by developing an embedded in-vehicle and electric vehicle power management optimization solution that significantly reduces Electromagnetic Radiation (EMR) within the passenger cabin.

Driving Towards a Safer Future

VHOLA has set its sights on addressing a critical concern in the automotive industry—Electromagnetic Radiation (EMR) in passenger cabins. As modern vehicles become increasingly electrified, the amount of EMR emitted by various components can impact both the safety and well-being of passengers. With a passion for innovation and a commitment to passenger safety, VHOLA has developed an ingenious solution that optimizes power management to minimize EMR levels while ensuring a comfortable and enjoyable ride.

The Power of Optimization

At the heart of VHOLA’s revolutionary approach is their embedded power management optimization solution. This technology not only monitors and controls EMR levels within the passenger cabin but also takes into account a multitude of factors including local regulations, cabin occupancy, passenger preferences, and driving conditions. By continuously fine-tuning the power management system, VHOLA’s solution provides a safer and healthier environment for passengers, making each journey a worry-free experience.

Continuous Monitoring for Ongoing Improvement

VHOLA goes above and beyond by offering continuous EMR feedback and measurement. This means that their solution not only optimizes EMR during the vehicle’s manufacturing but throughout its entire lifetime. The company employs advanced sensors to measure the magnetic density generated by various components of the vehicle’s electric architecture. Using a proprietary algorithm, corrective actions are implemented to minimize EMR emissions from radiating Electronic Control Units (ECUs). This proactive approach ensures that EMR levels remain within safe limits, promoting passenger well-being.

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Founding Visionaries

Established in 2019, VHOLA has rapidly emerged as a pioneer in the automotive industry, thanks to the visionary leadership of its founders. Headquartered in Tel Aviv, Israel, the company has assembled a team of brilliant minds dedicated to creating innovative solutions that challenge the status quo. By addressing a critical concern like EMR reduction, VHOLA showcases its commitment to pushing the boundaries of automotive technology.


VHOLA’s dedication to enhancing passenger safety and comfort through innovative power management optimization is revolutionizing the automotive industry. Their embedded solution not only reduces Electromagnetic Radiation but also paves the way for a new era of conscientious driving experiences. With VHOLA’s technology, passengers can embark on their journeys with peace of mind, knowing that their well-being is prioritized every step of the way.


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