Startup Showcase: Ekkofy – Activating Word of Mouth Marketing for Community Success

Empowering Brands through Community Performance and Rewards

In today’s rapidly evolving digital landscape, marketing strategies need to adapt to stay relevant and effective. Ekkofy, a groundbreaking startup based in Bogotá, Colombia, is redefining marketing by harnessing the power of word of mouth. Ekkofy has developed an end-to-end marketing technology that leverages community performance to create powerful marketing and sales channels for brands. This showcase takes a deep dive into Ekkofy’s innovative approach and how it is transforming the way brands connect with their audience.

Activating Word of Mouth Marketing

Word of mouth has long been recognized as one of the most potent marketing tools, with recommendations from friends and family carrying significant weight. Ekkofy recognized this potential and sought to tap into the power of word of mouth by creating a platform that fosters genuine advocacy and community engagement.

Unique End-to-End Marketing Technology

Ekkofy offers a comprehensive suite of tools that connect referral software, an affiliate marketplace, and community advocates. This seamless integration allows brands to easily create referral programs, social commerce campaigns, employee missions, digital sampling, and coupon promotions. By mobilizing their communities, brands can extend their reach far beyond traditional marketing efforts.

Complete Tracking for Maximum Impact

Ekkofy understands that actionable data is crucial for any successful marketing campaign. Their platform provides complete tracking of referrals and missions, generating qualified leads and sales. Moreover, this tracking seamlessly integrates with both offline and online points of sale, giving brands a holistic view of their campaign performance.

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Performance-Based Attribution and Rewards

One of the most impressive features of Ekkofy’s platform is its performance-based attribution of rewards and commissions. This ensures that incentives are distributed fairly and transparently, motivating community advocates to actively participate in promoting the brand. The integration with the banking system streamlines the reward distribution process, making it a win-win for brands and their advocates.

Making Waves in the Marketing World

Ekkofy’s disruptive marketing technology is garnering attention and recognition from brands across various industries. By activating word of mouth and building vibrant communities, businesses can foster genuine connections with their customers, leading to increased brand loyalty and organic growth.


In conclusion, Ekkofy’s innovative approach to marketing is revolutionizing the way brands connect with their audience. By harnessing the power of word of mouth and community performance, Ekkofy is paving the way for a new era of marketing and sales. As the digital landscape continues to evolve, startups like Ekkofy are leading the charge in redefining marketing strategies for the better.


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