Startup Showcase: Saada – Revolutionizing Digital Sales and Payments through Messaging Platforms

Empowering Businesses with Seamless Sales Automation and Payment Processing


Welcome to, where we bring you the latest and most innovative startups from around the globe. In this showcase, we are thrilled to introduce you to Saada, a cutting-edge company based in Nairobi, Kenya, that is transforming the way businesses automate sales and process payments through messaging platforms and USSD. Saada is revolutionizing the digital sales landscape with its groundbreaking solutions, empowering businesses to increase efficiency, enhance customer experience, and boost revenue.

Empowering Digital Sales and Payment Automation

In today’s fast-paced world, businesses require agile and efficient solutions to thrive. Saada is at the forefront of enabling seamless sales automation and payment processing through messaging platforms, providing an effortless and streamlined experience for both businesses and their customers. By harnessing the power of technology and innovation, Saada is making waves in the industry, and it’s time to take a closer look at their game-changing offerings.

The Components of Saada’s Solution

Saada’s comprehensive solution comprises two plug & play components that have garnered widespread acclaim for their simplicity and effectiveness.

Building USSD and Whatsapp flows can be a daunting task, especially for businesses without a technical team. Saada’s FLOW-Builder Microservice comes to the rescue, enabling businesses to create these flows within a matter of minutes, with no coding knowledge required. This user-friendly service allows companies to customize their messaging platforms quickly and efficiently, providing a tailored experience to their customers. With FLOW-Builder Microservice, businesses can unleash their creativity, engage customers seamlessly, and elevate their digital sales game.

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Integration Microservice: Seamlessly Connect Auxiliary Services

One of the most significant challenges businesses face is integrating various auxiliary service providers, such as card payments, mobile money payments, insurance payments, or bill payments. Each provider often has different integration protocols, leading to time-consuming and complex integration processes. Saada’s Integration Microservice revolutionizes this paradigm by providing a configuration-based user interface. No more software projects; businesses can now configure integrations effortlessly. Hosted in a central repository, any changes made to the services are instantly cascaded to all channels, streamlining the entire process and making life easier for businesses and their customers.

The Saada Difference: Innovation and Impact

What sets Saada apart is not just their state-of-the-art technology but their profound impact on businesses and communities. By simplifying digital sales and payment processing, Saada is empowering businesses of all sizes to flourish, including those in underserved regions. The accessibility and ease of use of their services democratize digital sales, allowing smaller businesses to compete on a global scale. This, in turn, contributes to economic growth and job creation, making Saada a driving force for positive change

In conclusion,

Saada’s innovative messaging and mobile money sales services are changing the game for businesses in Kenya and beyond. By automating sales processes and revolutionizing payment integration, Saada is ushering in a new era of digital commerce and transforming the way we conduct business. With their user-friendly solutions, even the smallest business can compete in the digital realm, and the impact on local economies is profound.


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