Startup Showcase: SURFWATER – Revolutionizing the Active Lifestyle Water Industry with Sustainability

Empowering an Active & Healthy Lifestyle while Protecting Our Planet


Welcome to, where we bring you the most exciting and innovative startups from around the globe. In this edition, we proudly present SURFWATER, a trailblazing Aluminum Bottled Water Brand that has made a significant impact in the active lifestyle water industry, all while prioritizing sustainability. Based in the picturesque city of San Diego, California, SURFWATER has become a symbol of hope for a healthier planet.

Riding the Wave of Sustainability

In a world where plastic pollution poses a significant threat to the environment, SURFWATER emerges as a pioneer with its focus on sustainability. The company takes pride in its 100% ZERO PLASTIC packaging, offering still and sparkling water editions that are perfectly pH balanced and electrolytes enhanced. Through its products, SURFWATER not only quenches thirst but also advocates an active and healthy lifestyle, motivating consumers to move away from sugary sodas and other unhealthy beverages commonly packaged in harmful plastic bottles.

A Distribution Network Making a Difference

SURFWATER’s dedication to sustainability goes beyond its products. The company has built an extensive distribution network that includes hotels, bars, restaurants, coffee shops, supermarkets, chain stores, grocery markets, natural shops, gas stations, sports centers, and food-to-go places. By targeting these independent customers, SURFWATER ensures its message of sustainability reaches every corner of California.

One of the standout features of SURFWATER’s distribution efforts is its conscious approach to reducing its carbon footprint. The company actively employs electric trucks, electric vans, and trains to ship its products whenever possible. In a commendable move, SURFWATER aims to implement a 100% Electric Van & Truck distribution model on all self-distributed areas by 2025. Additionally, the company seeks to incentivize distribution partners in other states to adopt similar eco-friendly practices when they sign up for a Surfwater Distribution contract.

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California Dreaming: Embodying an Active Lifestyle and Sustainability

California’s vibrant lifestyle, synonymous with an active approach to living, has been a significant influence on SURFWATER’s brand identity. The company effortlessly embodies the essence of California and promotes the importance of staying away from plastic bottles for the betterment of our planet. With each sip of SURFWATER, consumers become part of the solution to the plastic pollution crisis that plagues our oceans and seas.


SURFWATER is more than just an aluminum bottled water brand; it is a symbol of hope, sustainability, and a better future for our planet. With its commitment to providing 100% ZERO PLASTIC packaging, promoting an active and healthy lifestyle, and consciously minimizing its carbon footprint, SURFWATER sets a remarkable example for the active lifestyle water industry and beyond.


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