Who Are Japan’s Most Influential Emerging E-commerce Startups in 2023?

Japan is well-known as a hub for technological innovation, and this extends to the ecommerce sector as well. An increasing number of startups are leveraging digital platforms to reach consumers directly, eliminating the need for physical storefronts and revolutionizing the consumer buying experience. This article will showcase some exciting ecommerce startups from Japan, who are making a name for themselves both domestically and internationally.

The ecommerce industry has been thriving globally, thanks to the convenience and ease it offers to both businesses and consumers. Ecommerce startups are not just about selling products or services online, they are about providing complete solutions for various niches and industries, along with a personalized and unique user experience. As online businesses continue to grow and evolve, Japan’s ecommerce startups are uniquely positioned to leverage this trend.

Here’s a look at 15 interesting ecommerce businesses in Japan, all of which are changing the ecommerce game through innovative solutions, inclusive offerings, and superior service.


Wakaze is bringing traditional Japanese sake to the internet age with its ecommerce platform. The company brews and sells its own sake online, directly connecting customers with a high-quality, artisanal product. They are contributing to the revitalization of sake brewing in Japan and over the world.


Another interesting startup is Gaijyn, a Japanese product exchange platform. This platform offers an intriguing solution to the challenges that foreign residents face while shopping in Japan.

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TYPICA is a unique marketplace that lets users trade high-quality green coffee beans in units of one bag. The startup caters to the rising coffee culture in Japan, aiming to provide the best beans from around the world.


Are you a fan of Japanese fashion? Ay is an ecommerce platform that sells men’s and women’s apparel and accessories, embodying the essence of Japanese style.


Kakemochi specializes in helping Japanese companies break into the Indonesian market. They offer business consulting services and specialize in cross-border ecommerce.

Peel Lab

Peel Lab is revolutionizing the manufacturing industry by developing and selling plant-based leather products. Their products are not just eco-friendly, but also offer unique style and functionality.

Fry Electronics

Fry Electronics is an online retailer dedicated to bringing the best Amazon products to its customers. They understand the importance of delivering high-quality electronics with reliable service.


Kohii is an application geared towards coffee lovers. It not only connects coffee enthusiasts with select coffee beans and utensils, but also provides a unique shopping experience.


UNBEND is an ecommerce platform offering a wide range of cosmetics and quasi-drugs. The startup has an interesting approach to the beauty and healthcare market by retailing online and at physical stores.


This startup focuses on selling whiskey directly from sake breweries and has carved out its own niche within the Japanese spirits market.


Focusing on web development, Har helps ecommerce platforms improve their shopping experiences by designing ‘try-on’ features, helping customers see how products would look in real life.

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Sake RD

Sake RD is an ecommerce company focused on distributing Japanese sake worldwide. They offer a wide range of sake options, both for wholesale and retail.

Good Cultures

Good Cultures is a custom ecommerce site that produces and sells cultural merchandise. They focus on providing easy-to-use and reliable ecommerce solutions for businesses.


Ogatore retails clothing, cushions, and a wide range of stretching supplies to help those with stiff body conditions, tapping into a unique niche market.


Finishing our list is Limne, a name to reckon with in the Japanese home furnishing market. Their ecommerce store offers a comprehensive range of mattresses, pillows, mattress covers, and blankets.

These startups are just a small sample of the innovative and diverse range of ecommerce companies emerging from Japan. As the ecommerce market continues to grow, we can expect to see even more fascinating startups carving out unique niches and revolutionizing the shopping experience for consumers worldwide.

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