Key Takeaways:
- On2Off is revolutionizing retail ROI estimation through Ad-Tech solutions.
- The company believes ROI of online advertising should be a habit for store managers, not just digital analysts.
- On2Off aims to give physical stores the same dynamic reactivity as ecommerce stores.
- Their unique model of analysis tracks the rise in visitors to a specific location as a result of advertising campaigns.
- On2Off is born to add value to stores by increasing customers visits and sales.
As we enter into an era where digital and physical retail worlds are blending, the need for advanced technological solutions is more critical than ever. One_Ad-Tech start-up in Milan, Italy is leading this revolution. On2Off, an advertising and digital marketing company, believes in completely transforming retail Return Of Investment (ROI) estimation, offering innovative solutions that benefit both the digital analyst and the store manager.
The company’s premise is rather simple: the practice of estimating the ROI of an online advertising campaign should be a routine task for a store manager, akin to what would be expected of a digital analyst. On2Off believes that, despite the rise of ecommerce, physical stores can still create a significant impact by utilizing online channels to drive store visits and increase sales.
What sets On2Off apart from its competitors is its revolutionary approach to merging online and offline environments. By implementing advertising campaigns that entice new customers, they aim to increase sales, essentially giving the store the same dynamic reactivity afforded by ecommerce. Additionally, their model of analysis is used to track the increase in potential customers to particular locations, referring to this as ‘drive to store’ approach.
This ‘drive to store’ philosophy represents a paradigm shift from traditional online advertising analytics, which tend to focus exclusively on web traffic and ecommerce metrics. On2Off has instead developed a simulation approach that is based on physical store visits, providing a comprehensive and more accurate measure of an advertising campaign’s effectiveness and its contribution to the overall business growth.
Looking ahead to the future, On2Off is ideally positioned to ignite change in retail advertising strategy. By leveraging advanced ad-tech solutions to estimate retail ROI more effectively, it will empower store managers and open up new revenues of growth for the retail industry. Also, with ever-increasing online and offline business integration, companies like On2Off play a cardinal role in shaping up the future of retail.
The realm of Ad-Tech is vast and evolving, and On2Off is poised to make significant strides in revolutionizing retail ROI estimation. For more information about On2Off, visit the website or follow them on their social channels, Facebook or LinkedIn.
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