Startup Showcase: AJUA – Revolutionizing Social Commerce for SMEs in Africa

Empowering Small Businesses with an End-to-End Social Commerce Operating System


Welcome to, your go-to source for the latest and most innovative startups around the globe. In this startup showcase, we’re thrilled to introduce AJUA, a groundbreaking company based in Lekki, Lagos, Nigeria. AJUA is on a mission to revolutionize the social commerce landscape in Africa, empowering small and medium-sized enterprises (SMEs) with their cutting-edge operating system. Join us as we explore how AJUA is transforming the way businesses find customers and grow their operations.

A Game-Changing Social Commerce Platform

At the heart of AJUA’s offering is an end-to-end social commerce platform, providing SMEs with the tools and resources they need to thrive in the digital age. The platform enables businesses to establish a strong online presence by creating a free business profile, making them easily discoverable by potential customers. By harnessing the power of social media giants like Facebook, Instagram, and Google, AJUA allows businesses to purchase online ads using their mobile airtime wallet, reaching a wider audience and increasing their chances of success.

Native Payment Solution for Seamless Transactions

One of the key challenges faced by SMEs in Africa is the complexity of accepting payments, both online and offline. AJUA tackles this issue head-on by offering a native payment solution that streamlines the transaction process. With AJUA’s integrated system, businesses can accept payments from customers without exposing any personal information, such as bank account details. This secure and efficient payment infrastructure enables businesses to build trust with their customers and facilitates seamless transactions, ultimately driving growth and revenue.

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A Network of 100k Businesses and Counting

AJUA’s impact on the SME community in Africa is undeniable. With over 100,000 businesses already on their network, the company has created a vibrant ecosystem where entrepreneurs can connect, collaborate, and thrive. By fostering this community, AJUA promotes knowledge sharing, offers valuable networking opportunities, and helps businesses learn from each other’s successes and challenges. Through their operating system, AJUA is leveling the playing field, empowering SMEs to compete with larger corporations and seize new growth opportunities.


AJUA is at the forefront of social commerce innovation in Africa, providing SMEs with an all-encompassing operating system that simplifies the path to success. Through their end-to-end social commerce platform, native payment solution, and extensive business network, AJUA empowers entrepreneurs to expand their reach, attract new customers, and elevate their businesses to new heights. With AJUA, the future of SMEs in Africa looks brighter than ever.




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