Startup Showcase: EcoCart – Empowering eCommerce for a Sustainable Future

EcoCart is a San Francisco-based startup that is revolutionizing the eCommerce industry with its climate and sustainability-focused solutions. The company aims to empower consumers to offset their carbon emissions for free when shopping at select merchants, thereby reducing the impact of their online purchases on the environment. In this Startup Showcase, we’ll dive deeper into EcoCart’s mission, products, and how they’re making a difference in the world of eCommerce.

The Mission: Sustainability through Carbon Offsetting

EcoCart’s mission is to enable eCommerce companies to become more sustainable and reduce their carbon footprint. With the world increasingly turning to online shopping, the impact on the environment is becoming more apparent. EcoCart believes that by empowering consumers to offset their carbon emissions, the eCommerce industry can become more sustainable and reduce its impact on the planet.

The Products: Carbon Offsetting for eCommerce

EcoCart offers two core carbon offsetting products that make it easy for consumers to offset their carbon emissions while shopping online. The first is an eCommerce plugin that allows merchants to offer a carbon neutral order option at checkout. This means that customers can choose to offset the carbon emissions generated by their order by paying a small fee, which is then used to fund carbon offsetting projects.

The second product is a free-to-use Google Chrome extension that calculates the carbon footprint of users’ orders at over 10,000 stores and automatically offsets that impact by donating to independently verified carbon offsetting projects. This extension makes it easy for consumers to make sustainable choices when shopping online and helps them reduce their environmental impact without having to make major lifestyle changes.

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Making a Difference: EcoCart’s Impact

EcoCart’s impact can be seen in the growing number of eCommerce merchants that have adopted its carbon offsetting solutions. By enabling merchants to offer carbon neutral order options, EcoCart is helping to reduce the environmental impact of online shopping. Additionally, the company’s free Chrome extension has already helped offset over 1.5 million pounds of carbon emissions. EcoCart’s impact is also reflected in the recognition it has received from the startup community. The company was recently named one of the Top 100 Most Promising Startups of 2021 by Forbes and has received funding from notable investors such as General Catalyst and Greycroft.


EcoCart is a startup that is making a difference in the world of eCommerce. By offering carbon offsetting solutions that make it easy for consumers to reduce their environmental impact, the company is empowering people to make more sustainable choices when shopping online. With the support of its growing network of merchants and investors, EcoCart is poised to continue making a positive impact on the planet for years to come.





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