Startup Showcase: Jadu – Bridging the Gap between Reality and the Metaverse through AR Gaming

Augmented Reality (AR) technology has been around for quite some time, but it wasn’t until the rise of blockchain technology and the metaverse that the true potential of AR began to emerge. Jadu, a Los Angeles-based startup, is taking the concept of AR to the next level with their immersive game world that bridges the gap between the physical and digital worlds through Web3 community incentives, evolving long-form storytelling, and novel AR gameplay.

Bridging the Gap between Reality and the Metaverse

Jadu’s AR game world is unlike anything currently available on the market. It seamlessly blends the physical and digital worlds, allowing players to experience a unique gaming experience that evolves over time. Jadu’s world is built natively for AR, which means that players can interact with their surroundings in ways that were previously impossible. The game world is also designed to encourage community building, with players incentivized to work together and explore the world around them.

Long-Form Storytelling and Novel AR Gameplay

One of the most unique aspects of Jadu’s game world is its focus on long-form storytelling. Rather than relying on short, bite-sized experiences, Jadu’s game world is designed to be a long-term experience that evolves over time. The game’s narrative is driven by player actions, with the choices that players make influencing the direction of the story. This creates a truly immersive experience that keeps players engaged for hours on end.

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In addition to its focus on storytelling, Jadu’s game world also features novel AR gameplay mechanics. Players can interact with objects in the game world using their smartphone cameras, allowing them to unlock new areas and discover hidden secrets. The game also features community events and challenges, which encourage players to work together to achieve shared goals.

Mobile App Emerging from Beta in Fall 2022

Jadu’s game world is currently in beta, with a full release expected in Fall 2022. The mobile app will allow players to turn their 3D NFTs into playable avatars, which can explore the game world and interact with other players. This creates a new level of immersion, as players can take their NFTs and use them to shape the game world around them.


Jadu is a startup that is pushing the boundaries of what is possible with AR technology. Their game world is a truly unique experience that bridges the gap between the physical and digital worlds, and their focus on long-form storytelling and novel AR gameplay mechanics sets them apart from other AR games on the market. With a full release expected in Fall 2022, Jadu is a startup to watch in the coming months.




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