Startup Showcase: Mustard Revolutionizes Athletics Coaching with Elite Motion Analysis App

Unleashing the Power of Motion Analysis for Optimal Athletic Performance


Welcome to’ Startup Showcase, where we highlight the most innovative and promising startups in the industry. In this edition, we present Mustard, a groundbreaking company based in Los Angeles, California, that is transforming the world of athletics coaching with their elite-level motion analysis app. Mustard’s cutting-edge platform utilizes advanced AI technology to analyze video footage captured on mobile devices, providing personalized insights and actionable drills to optimize athletic performance. Join us as we delve into the incredible features and potential of this game-changing startup.

A Revolutionary Approach to Athletics Coaching

Mustard’s motion analysis app represents a paradigm shift in the field of athletics coaching. By leveraging state-of-the-art AI technology, Mustard has created a platform that enables coaches and athletes to gain unparalleled insights into their technique, movement, and overall performance. Gone are the days of relying solely on subjective observations; Mustard empowers users to make data-driven decisions to enhance their skills.

The Power of Actionable Insights

With Mustard, athletes and coaches can unlock the full potential of their performance. The app’s complex data analysis algorithms process the video footage captured in-app, generating detailed report cards that highlight strengths, weaknesses, and areas for improvement. These report cards are presented in a user-friendly format, making it easy for users to understand and act upon the insights provided.

Moreover, Mustard goes beyond just identifying areas of improvement. The platform also delivers personalized, actionable drills tailored to each individual’s needs. By combining cutting-edge analysis with targeted training exercises, Mustard enables athletes to accelerate their progress and reach new heights of excellence.

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Expanding Horizons and Pushing Boundaries

While Mustard initially focused on broad athletics coaching, the startup has ambitious plans to expand its reach to other sports. By leveraging their robust AI technology and application suite, Mustard aims to cater to athletes across various disciplines, from team sports to individual pursuits. The company’s dedication to pushing boundaries and exploring new frontiers positions them as a pioneer in the field of sports technology.

Additionally, Mustard recognizes the integral role mental performance plays in athletic success. As part of their long-term vision, the startup aims to build out an elite and robust mental performance training platform for athletes of all levels. By integrating mental performance training into their existing app, Mustard seeks to create a comprehensive solution that addresses both the physical and psychological aspects of athletic performance.


Mustard’s elite-level motion analysis app is revolutionizing the way athletes and coaches approach training and performance optimization. By combining cutting-edge AI technology with user-friendly features, Mustard empowers individuals to take their skills to unprecedented heights. As the company continues to expand its offerings and explore new avenues, it is clear that Mustard is poised to shape the future of athletics coaching.




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