Startup Showcase: Sales Impact Academy – Revolutionizing Sales and Go-To-Market Education

Sales Impact Academy is a revolutionary startup that aims to transform the way B2B companies learn about sales and go-to-market strategies. Their innovative approach to continuous, live learning has already made waves in the tech industry, earning them recognition as the world’s leading go-to-market learning platform.

With a unique platform that brings together the world’s best talent, Sales Impact Academy provides structured, live online courses with high learning design principles. Their aim is to help high-growth technology companies develop the skills they need to succeed in a highly competitive market, with a kind of ‘Peloton for sales’ model.

The Startup’s Origin Story

Sales Impact Academy was founded in 2019 by CEO, Craig Elias, a veteran of the tech industry with over 20 years of experience. He saw the lack of formal, structured education in sales and go-to-market strategies, and recognized the skills crisis that it caused. The traditional education system had failed to meet the needs of the tech industry, where the pace of change is rapid and the need for continuous learning is crucial.

This gap in the market led to the birth of Sales Impact Academy, a platform that provides a continuous live learning solution for high-growth technology companies. Since its inception, the company has grown rapidly, and now supports the skills development of over 12,000 learners across 280 customers, including PayPal, HubSpot, Github, Gong, Klaviyo, Rubrik, and Thoughtspot.

Revolutionizing the Way We Learn

Sales Impact Academy’s platform is designed to provide a highly engaging and interactive learning experience. Their courses are structured to help learners develop the skills they need to succeed in their careers, with a focus on real-world scenarios and practical application.

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Their instructors are industry leaders and experts in their field, with over 70 instructors on the platform. These include Mark Roberge, who was CRO at Hubspot, Sarah Brazier from Gong, Chris Voss (FBI’s lead international hostage negotiator), Sam Nelson from Outreach, Dan Steinman from Gainsight, Elissa Fink, former CMO of Tableau, and many others.

The courses on offer cover a wide range of topics, from sales fundamentals to advanced go-to-market strategies. Sales Impact Academy’s platform also provides learners with access to a supportive community, where they can connect with like-minded individuals and experts in their field.

Making an Impact

Sales Impact Academy’s impact on the tech industry cannot be overstated. The company is addressing a skills crisis that has been overlooked for far too long, and is providing a solution that is both innovative and effective. Their approach to continuous, live learning is revolutionizing the way B2B companies learn about sales and go-to-market strategies, and is helping high-growth technology companies to develop the skills they need to succeed.

The company’s success has not gone unnoticed, and Sales Impact Academy is backed by VCs Stage 2 Capital, MIT, Hubspot Ventures, and Emerge Education. These investors recognize the potential of the platform and the impact it can have on the tech industry.

In Conclusion

Sales Impact Academy is a startup that is changing the game when it comes to sales and go-to-market education. Their innovative platform is providing a solution to a skills crisis that has been ignored for far too long. With a focus on continuous, live learning, Sales Impact Academy is helping high-growth technology companies to develop the skills they need to succeed in a highly competitive market.

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