Startup Showcase: Truthset – Validating the Truth in Consumer Data

Trust, Accuracy, and Compliance - Empowering Data-Driven Decisions

Welcome to, where we showcase the most innovative and game-changing startups in the industry. Today, we present Truth{set}, a data intelligence company that is revolutionizing the way brands validate the accuracy and compliance of consumer data. With their groundbreaking approach, Truth{set} is setting new standards for trust in data and powering more accurate consumer interactions.

Unraveling the Truth Behind Truth{set}

At the heart of the data-driven world lies a critical challenge: the veracity of consumer data. Truth{set}, founded in 2019 by industry veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, recognized this challenge and set out on a mission to address it head-on. The company’s vision is to ensure that every data-driven decision made by brands is built on a solid foundation of accurate and reliable data.

Validating Accuracy with Cutting-Edge Technology

Truth{set} is not your typical data broker. They are a pioneer in compiling a “likelihood of truth” score for individual records, enabling businesses to validate the accuracy of their consumer data. How do they do it? Through the power of cutting-edge technology and advanced algorithms, Truth{set} meticulously analyzes vast datasets and cross-references multiple sources to ascertain the reliability of the information.

By providing this invaluable accuracy validation, Truth{set} empowers companies to trust the data they possess and make better-informed decisions. With a strong focus on compliance, the company ensures that businesses adhere to industry regulations and data privacy laws, further boosting consumer trust and brand reputation.

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Building Trust, One Data Point at a Time

In today’s data-driven landscape, consumers are more conscious of their data privacy than ever before. Brands that can demonstrate transparency and accountability in handling consumer information are more likely to gain customer loyalty and trust. This is where Truth{set} becomes a game-changer.

By partnering with Truth{set}, brands signal their commitment to data accuracy and compliance. Customers appreciate the effort invested in providing them with a better experience and are more inclined to engage with brands that prioritize data integrity.

Funding and Visionary Leadership

Truth{set} owes its success not only to its groundbreaking technology but also to its visionary leadership and backing from prominent investors. The company is funded by super{set}, a renowned venture studio led by industry stalwarts Tom Chavez and Vivek Vaidya, in addition to support from WTI, Ulu Ventures, and strategic angel investors.


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