Which are Austria’s Most Influential E-Commerce Startups Shaping 2023?

The vibrant startup scene in Austria showcases a diverse range of ecommerce companies. From unique subscription services to groundbreaking marketplace platforms, these Austrian startups are revolutionizing the ecommerce industry, all driven by innovation, creativity and the bold spirit of entrepreneurship.

What sets these companies apart is their creative solutions to niche market needs, their ground-breaking products and services, and their ability to adapt and thrive in the digital ecommerce landscape. In particular, these 15 startups have embraced the digital revolution, pushing boundaries and disrupting traditional industries across Austria.

Let’s delve a little deeper into the offerings of these incredible Austrian startups and appreciate the unique value they bring to the ecommerce industry.


HelloBello is transforming the pet food industry with its unique business model. This company offers freshly cooked human-grade food tailored to each dog’s nutritional needs via a subscription service, bringing convenience, quality and personalization to the pet food market.


Klarsicht is a revolutionary platform that allows partner opticians to offer their range online to all customers. They provide a unique solution to independent optometry businesses, opening up a greater market reach.


Artikuno, a website-based e-commerce aggregator, is changing the way we shop online. This platform allows users to shop from different websites in one place, simplifying online purchasing.


Secondra offers a secure and efficient way to buy and sell second-hand items, connecting buyers and sellers directly. It’s all about sustainability, economy and community.

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Being Europe’s first choice for limited, authentic sneakers, Sneakit offers an online platform for those passionate about footwear, providing rare finds, limited editions and the latest trendy pairs.


Digando.com, a digital marketplace for construction equipment rental, digitizes a traditionally offline industry. They simplify the process of renting construction equipment, offering a seamless, efficient online platform.

Green Cloud Nine

Green Cloud Nine is a unique digital marketplace exclusively for sustainable products and services, driven by environmental consciousness and committed to promoting responsible consumerism.

Hygiene Austria

Hygiene Austria specialises in the online distribution of a wide range of personal protective mouth and nose masks for consumers, offering health protection and safety in a convenient and efficient way.


Nuvo takes ecommerce to the next level by allowing 3D scanning of any material from a mobile camera. This innovation makes 3D-commerce financially viable for most merchants, transforming the online shopping experience.


hNow is the top app for local shopping in Austria. It not only connects consumers with local sellers but also promotes local economic growth and community support.


Vrasqa revolutionizes ecommerce by providing an augmented reality-based solution, enhancing customer experience and adding value to online shopping.

Panda Office GmbH

Panda Office GmbH offers an innovative range of office supplies and high-quality stationery, bringing efficiency and style to every workplace.


Shöpy, Austria’s largest online marketplace for startups, provides a platform for local companies to showcase their products and reach a broader market.


Geonda provides professional solutions for modern ecommerce problems. They not only help businesses streamline their operations but also enhance customer experience.

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KetoFabrik is a game-changer in the food industry. This Austrian startup offers low-sugar products, fulfilling the needs of consumers who follow the ketogenic diet and those who lead a healthy lifestyle.

Undoubtedly, these startups are shaping the future of ecommerce in Austria. Through their innovations, they’re not only fulfilling consumer needs but also driving technological leaps in the digital commerce landscape.

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