Who are Influential Movers in Colombia’s E-Commerce Startup Scene?

As the digital age continues to evolve, E-Commerce companies in Colombia are improving their strategies and finding innovative ways to serve their communities. These companies accumulate tremendous growth in their respective industries. Here are fifteen trailblazing E-Commerce companies in Colombia that are causing a stir in their different sectors and leading the way for future startups.

E-Commerce companies have found a way to thrive in the Colombian business ecosystem, offering unique services tailored towards the improvement of the societies they serve. They have skillfully leveraged digital and mobile technologies to the advantage of the customer, and continue to broaden their reach, serving people with admirable interactivity and user-friendly platforms.

From health/fashion to groceries, logistics, and pet healthcare, these companies amplify the convenience of online shopping and support financial growth with their tech-driven platforms. Let’s delve into each of these industry pacesetters to understand their workings and outstanding contributions further.


Melonn is an E-Commerce company that allows retailers to offer deliveries using its e-commerce fulfillment and back-end technological services. Melonn is situated firmly in the E-Commerce industry in Colombia, driving remarkable local retail growth.


FitHub is a promising food-tech company offering the best high-quality healthy products under its private label. FitHub serves Colombia with nutritious and wholesome food options at the tap of a button.


Valienta is an E-Commerce platform that assists drop shippers in running their businesses and increasing sales. By providing a platform for drop shippers, Valienta is fostering an environment for startups and small businesses to thrive.

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Inspired by the tech-driven era, Mutka promises groceries delivered in less than 15 minutes, 24/7, and with no fee to Latin America, redefining the grocery shopping experience for its users.


An everything store for Beauty in Latam, Ettos is an E-Commerce company that caters to all beauty product needs in Colombia and beyond. Ettos prides itself in offering an all-encompassing beauty shop for Latin Americans.


Juegalo serves entertaining web-based games aimed to be engaging and fun. From interactive adventure games to action games, Juegalo offers something for every gamer in Colombia.


With its mobile app, TOKI enables users to accumulate good memories instead of waiting in long queues, creating a smoother, more streamlined customer experience.


Luegopago is an e-commerce website that sells a wide range of products from beauty, clothing, electronics, furniture to jewelry, and medical equipment. Anything you need, Luegopago has got you covered.


Triidy is a digital wallet that challenges the way social sellers access financial services, breaking down financial borders and making transactions easier and more straightforward.


As the first International, Domestic, and Local logistics solution for E-commerce SMB’s and Entrepreneurs in Colombia and LATAM, Shipal offers valuable logistics solutions necessary for thriving in the competitive E-commerce industry.


Passarellapp is the first social commerce that connects sustainable fashion brands with users who are conscious about ethical fashion and environmental conservation.


Waruwa is reshaping the fresh produce chains in Latin America, making nutritious and fresh produce readily available and easily accessible.

Local Hero

Local Hero empowers restaurants with direct online ordering, customer data management, and growth marketing tools. They are truly the local heroes for restaurant businesses in Colombia.

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With a circular and collaborative marketplace, Toynovo is making toy consumption smarter, and more sustainable, serving parents and children with some of the best toys in Colombia.


Petmypet.co, an e-commerce company in Colombia, offers Tele-health medicine for pets, making healthcare easily accessible for our furry friends. By transforming pet healthcare, Petmypet.co is leading the way in technological veterinary services.


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