Is Omni-Channel Retailing the Future of Home Improvement Commerce?

Key Takeaways:

  • provides a unique solution to the complex issue of home improvement through their omni-channel platform.
  • B2C and B2B2C home improvement products are easily accessible via this platform.
  • Users can create bespoke product collections for different spaces in their homes under an overall budget, making home improvement more convenient and cost-efficient.
  • As more consumers turn towards online shopping, omni-channel retailing could be the future of the home improvement industry.

In a world where e-commerce is gaining a strong foothold, presents a unique and innovative solution to the often complex and daunting task of home improvement. This Delhi-based startup, spearheaded by founders Rahul Kumar and Vikas Bhagat, brings together an impressive array of home improvement products from top brands, allowing consumers to curate their own collections for different spaces within their homes, all under one roof. More than that, it bridges the gap between traditional and online commerce by allowing customers to bargain, compare prices, and check availability.

What differentiates from other players in the market is their comprehensive approach to the experience of home improvement. Understanding the emotional and financial investments that homeowners put into their properties, the platform seeks to address two major challenges: finding products of the right choice, brand, and design, and staying within an overall defined budget.’s solution is to present an experiential retail experience that combines the convenience of e-commerce with the tactile experience of traditional brick-and-mortar shopping.

After collating their preliminary selections, customers are then assigned a brand experience centre or a curated brand store, where they can further examine their chosen pieces. To add another level of convenience, the platform facilitates navigation to the physical stores and even sets up appointments for the customers. The dichotomy of managing your home improvement needs from the comfort of your own home while still being able to physically assess your purchases is what sets apart.

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However, the Afterbricks experience does not stop there. Their platform has a “Live offers” page where prices are compared, availability is checked, and discounts can be negotiated in real time from three pre-assigned sellers. Purchases can be made directly at the stores or ordered online via, thus creating a fluid omni-channel retail system.

Is omni-channel retailing the future of home improvement commerce? With the rising trend of convenience and personalized customer experience, it would not be surprising. Startups like are paving the way for this highly probable shift in the industry. By creating a blend of traditional and digital shopping experiences, the future of home improvement could very well lie in our ability to seamlessly transition from screen to store and back again.

Stay connected with the journey through their website ( and their social media pages: on Facebook and LinkedIn.


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