Who Are Malaysia’s Most Influential Software Startups Shaping 2023?

The startup scene in Malaysia is bustling and full of innovative companies in various sectors. Today, we’re focusing on 15 notable startups that are influencing the Software Industry, offering differentiated services and solutions such as Machine Learning-as-a-Service, SaaS applications, Artificial Intelligence-based software, and AR/IoT integrations. These startups are shaping the technology landscape in Malaysia and globally, bringing innovative solutions to modern challenges.

Here are listed the 15 different software companies that have proven to be exceptionally innovative and unique in their solutions, business models, and offerings. The following companies outlined below are not just building the future of technology but also are shaping the culture of startups in Malaysia. They are the game-changers who are disrupting the once peaceful, still waters of the technology industry.

Synapse Innovation

Synapse Innovation offers Machine Learning-as-a-Service (MLaaS). They are focused on upgrading the workforce for improved business productivity.


Redefining Property Management in Sabah, Pinstay focuses on customer experience through AR and IoT.

Aire Capital Sdn Bhd

Aire Capital Sdn Bhd is a financial technology company that designs and develops artificial intelligence-based software systems.

Exito Asia Group

Specially Exito Asia Group brings the innovation in IT software technology and services. They are specialized in the AI, Blockchain, IoT for business automation and digital transformation.


Arma provides a solution for Unified communication, Team collaboration, Omni Channel.

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Docspe provides EHR, SaaS, Mobile Apps as part of their solution.


virtualive.my is a Hybrid & fully virtual event platform, revolutionizing the event management industry.

Webby Group

Webby Group provides mobile app, web development, custom software development and UIUX design solutions.


Offering a unique solution, Betacard is a Contact Management Platform, offering their services through Mobile App, Web Platform, and SaaS.


Jazro presents learning modules to provide students with technical knowledge including practical hands-on experience to write instructions.


Tajer helps merchants to build their branded online store, multilingual (supports Arabic) in just a few minutes.

iSTRATA Digital

iSTRATA Digital is a digital ecosystem offering a recycle management system, fleet management system, and strategies.


KontactApp is an Oil & Gas digital job platform – connecting actively hiring companies with immediately available workers.

Nexis Novus Technology

For SEO and digital marketing, Nexis Novus Technology are specialists, also offering SaaS, and web design services.


Sparadise offers an Omnichannel Booking Platform For SPA, Beauty and Wellness sector.

These companies are the epitome of the pioneering spirit of Malaysia’s startup scene. Despite the various challenges they face, these entrepreneurs continue to build, innovate, and change the way businesses and individuals interact with technology. They represent the transforming software industry in Malaysia.

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