Can AI-Driven Content Personalisation Dominate Smartphone Lock Screen Experiences?

• Key Takeaways
• Glance leverages AI to deliver personalized content on the lock screen of smartphones.
• The startup, part of the InMobi Group, has quickly amassed over 100 million users in less than two years.
• Glance has plans to disrupt the market even further with its innovative content delivery platform.

Introduction

The current digital age and the proliferation of smartphones have been instrumental in altering how users interact and consume content. One innovative startup, Glance, based in Singapore, is taking content delivery to a new height, enhancing user experience by delivering personalized content on the lock screen of smartphones. As part of the InMobi Group, Glance utilizes artificial intelligence to step up the game in the tech industry.

Cutting its teeth in the AI, IT, Internet, and Software industries, Glance has embarked on a unique journey to transform the smartphone experience. The company’s “screen zero” content delivery platform is world-first, bringing users personalised content from across the web to their smartphone lock screens. Glance’s ingenuity and forward-looking business model have seen it grow at a brisk pace, hitting the 100-million-user mark in 21 months – the fastest record for any consumer platform globally.

What Sets Glance Apart

Glance differentiates itself by its distinctive blend of AI and user-focused content delivery. The company simplifies content discovery by bringing a user’s favourite content to their lock screen without the need to unlock their phone. This concept of “screen zero” has transformed content delivery by making the lock screen an interactive hub, rather than just a gateway to smartphone functions.

To expand its reach and footprint, Glance acquired Roposo, a popular Indian short video platform, in 2019. This acquisition allowed Glance to provide its users with a wider variety of content to discover – the latest news, entertainment, games, and unique shopping experiences, accessible in more than ten languages.

Future of Glance and the Industry

As Glance continues to grow and disrupt the tech industry, the company plans to leverage its successful model to tap into new markets. The combination of unique content delivery, massive user base, and funding from technology heavyweights like Google and Peter Thiel-backed Mithril Partners position Glance optimally for industry domination.

The global landscape of the tech industry is constantly evolving, and personalisation is becoming crucial. Glance is leading the way in this evolution, demonstrating how AI can dominate smartphone experience, especially with the advent of 5G connectivity and IoT devices. By transforming the once-ignored lock screen into an interactive content hub, Glance shapes a fresh narrative in the tech world.

Find out more about Glance on their website, check their latest updates on Twitter, Facebook, or get connected on LinkedIn.