Startup Showcase: Huge Play – Redefining Play with Innovation

The Journey of Rebel Toy Executives Creating the Ultimate Play Experience


Welcome to, where we bring you the most intriguing and innovative startups from around the world. In this edition of Startup Showcase, we present Huge Play, a disruptive direct-to-consumer (DTC) play company headquartered in Barrington, Rhode Island, United States. This unique startup is all set to redefine family entertainment by bringing innovative products featuring successful character IP directly to their fanbase. Let’s dive into the journey of these rebel toy executives and their groundbreaking venture!

Meeting the Visionaries:

Meet the masterminds behind Huge Play – Kevin Mowrer, Adrian Roche, Dave Ciganko, and Henry Kates. With a collective passion for play and a wealth of experience in the toy industry, these trailblazing entrepreneurs have set out to bring wonder back to play with the launch of Huge Play. Their journey began with a simple yet powerful idea – to create stunning products that resonate with Millennials and Gen-Z by putting the fans at the forefront.

Filling the Gap:

The toy industry has witnessed numerous innovations over the years, but the team at Huge Play recognized a gap in the market. Traditional toy companies often produced toys based on market research and trends, but they seldom engaged directly with the fans. Huge Play identified this opportunity and decided to take a different route. By involving the fanbase right from the start, they could tap into the essence of what truly excites and inspires their audience.

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A Glimpse of the Future:

Huge Play is ready to introduce its first groundbreaking innovation under the HUGE Play Umbrella – GAMEBUD, the world’s first audio-animatronic smart game gear. This revolutionary product will elevate gaming to unprecedented levels of immersion and interactivity. GAMEBUD’s live connection to gaming platforms will enable never-before-seen, two-way interactions, bringing virtual worlds closer to reality.

GAMEBUD Talking Tom:

The first product to debut under the HUGE Play brand is GAMEBUD Talking Tom. This cutting-edge smart game gear will feature the beloved character, Talking Tom, in an entirely new way. Fans can expect a deeply engaging and interactive gaming experience like never before. By having exclusive rights to sell GAMEBUD Talking Tom, Huge Play is positioning itself as a frontrunner in the realm of interactive play.

Pre-orders Open Soon:

Excitement is building as the holiday season approaches! Starting this October, eager fans can secure their GAMEBUD Talking Tom through pre-orders. The anticipation for this innovative product is already soaring high, and Huge Play is prepared to deliver an unforgettable play experience to families and gamers around the world.


Huge Play is set to disrupt the toy industry by infusing innovation, fan engagement, and interactivity into their products. The creative minds behind this startup are on a mission to bring joy and wonder back to play, capturing the hearts of Millennials and Gen-Z. As GAMEBUD Talking Tom prepares to make its grand entrance, the future looks incredibly promising for Huge Play.



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